We all find ourselves curling up in a ball while updating our social media status or struggling with setting the right tone for our texts, especially when the information what we want to convey is sensitive or if it creates a strong image of who we are. Fact still is that everyone wants to present a certain side of themselves for the public and sound genuine while doing that. This is where minicast comes into play as a handy and powerful tool. The format of short form audio has plenty of personal and business benefits while engaging in social discussion and polls. It might also be just a fast but proper way to simply share moments of your daily life.
2 minute promotion in your own voice
Minicasts tend to be less than 2 minutes in length. This allows minicasters to post without demanding a lot of time or decorating your posts with complicated phraseology or jargon. Listeners know that there is audio content available to listen to which gets straight to the point!
This is effective for entrepreneurs who do not have much time or resources but wish to personally connect to their followers from the early stages of their enterprise.
Online influencers & gurus
If you are an online influencer with following or if you want to gain followers, your voice is naturally attractive to listen to for your fans. Many online gurus publish videos, but such business takes time and effort to do frequently. Short voice updates on the other hand can be published on a regular basis with minimal effort. Influencers can also build up a personal rapport with their followers by replying to them with a voice message.
Minicast in do-it-yourself journalism
Businesses which benefit from sharing event updates and activities frequently can use minicasts to publish updates within a few minutes with just a phone. It also allows fast journalism where you can easily record interviews with your phone, publish it in your kieku channel and share on social media on the go. This is rather useful tool for example in events where you can publish the interviews almost live to your audience.
Launching creative discussions and gathering surveys
We all have our personal views and opinions on various topics which we want to voice out to the world, but most of our views end up in conversations just within our close social circles. In the bubbles we live, sharing our opinions do not make much difference since everyone around us already agrees to our ideas more or less. If you engage in creative debates and participate in ongoing discussion, you help others to gain perspective out of their bubble and most likely develop yours too. By minicasting this conversation happens in the participants own voice, which at least makes everyone think twice while making a point (in relation to internet trolling and attacking the people with personal insults on forums.)
Sharing your everyday adventures or moments in life
You know how it is to casually speak on the phone with a friend. During the phone call, we naturally lean towards speaking in the moment and engage in a more or less spontaneous conversation. Sharing your minicast-everyday-moments on social media makes use of the same values of speaking in the moment, but in turn allows a larger group to listen to your story.
Minicasting brings people closer to each other on a personal level with virtually no effort. It is a tool seriously worth trying for businesses as well as any individuals interested in either listening or publishing their voice. Topic is always up to you.