You have recorded your minicast and published it, but then what? Artificial intelligence of Kieku makes sure that people who are listening certain topics, will find you eventually. But how about boosting the process a bit? Here are 5 tips to make sure your minicasts will be heard:
1. Simply ask for shares
The first step to take to get your minicast(s) shared is to publish it on social media and simply ask for shares. But there are a few basic pointers on how to actually succeed in getting your content shared. Since the behaviour of social media consumers keeps changing overtime, it’s crucial to understand some basic social media trends consumers adhere to.
How you ask people to share your content is quite important. If you can give value before you ask for value in return, that increases your chances of the content being shared. So in simple words, can you think of any way your audience can benefit from your minicast?
Here’s a general example of creating more value by changing how you ask someone to share your post :
Rather than saying “Please share my content and help me get more subscribers“, which focuses on your gain, try saying “If you liked this episode and think someone else might enjoy it too, please share it :)“ which is more engageable as you are asking your audience to help others find your content.
Don’t give too many calls of action for your social media friends. Like, comment, subscribe, support my sponsors etc. Instead pick one; Subscribe to my Kieku channel for more similar content.
2. Teasers & Previews
If you can, make a few episodes and publish your first minicast with tiny bites of upcoming episodes. It gives a general idea of what to expect from your content in the immediate future. And the best part about this is that everyone tends to share something which produces relevant content continuously. It also shows that you are not doing this for one or two days, but are committed to your work and therefore your audience. People follow committed people.
3. Shareable Titles & Thumbnails.
A shareable title is descriptive; It is clear from the title what the episode or maybe even the whole minicast channel is about.
For example: If you minicast about fighting with depression, your title can be: “Depression diary 4 – taking care of domestic animals.”
A shareable title is also compelling; It inspires curiosity to relevant people. But at the same time, avoid telling people everything. When you share your minicasts with a descriptive title, make sure that there is also a short description available about your minicast. This description might as well be just a transcribed excerpt of your minicast episode.
A thumbnail on the other hand is all about design, it has to look appealing and artistically relate to the theme of your content as well as your personality. If you are in a hurry, a selfie about your current situation will do.
4. Do you also feature guests?
Your minicast can be completely about you but do you also have guest interviews? Guest interview titles become more shareable in social media, preferably when guests come from a background of expertise related to your topic. On top of that, it is always a good idea to send the episode back to them as soon as its finished, ask for feedback and a share too if they like it.
5. Recycle in different social medias
There is so much content flowing in your social media that your content might get lost in the Facebook feed. Resharing it next day in Twitter and in Instagram will enhance your chances of your post getting seen by different audiences. Also some topics you are minicasting about, might be more relevant for your Twitter audience than Facebook. So by sharing your minicasts in different platform is a sure way to find everyone who might be interested in what you have to say.
That’s all for now, share your voice and enjoy!